What is SEO?

This type cannot be called internet advertising, but the aims and objectives of the activities are quite similar. In fact, SEO solves all the problems of attracting users, increasing the attractiveness of the project and so on. And this is exactly what employers want to achieve.

The essence of the use is to increase the position of the site in the search engine results. That is, the higher will be the position of the resource, the more confidence it will cause the user. As for the disadvantages of SEO, then there is only need to say on a regular basis to work on the site. You need to constantly update the content and it will not lose their own position after the goal.

Viral

This type of advertising comes from classic marketing, the basic principle of advertising is to spread information freely among users.  As the advertising medium in this situation is a video, graphic content and so on.

This is an excellent source of building popularity and recognition of a company, a product, a service. So there is an opportunity in a very short time to promote a new product and increase sales figures.

Advertising in social networks

It often develops in several directions, namely, according to the principle of targeting or SMO, that is, marketing optimization of promoted products.

For social media marketing, investments are required. And to achieve the goal, it is difficult to imagine the amount of these investments. But the method is very effective, it helps to establish interaction with the potential customer.