Effective advertising on LinkedIn
LinkedIn used to be the only portal for job offers and a place to find business contacts. Nowadays, the site is a thriving advertising network – for this reason, quite a few companies use the LinkedIn account as a tool for their own activities. Why advertise on this platform?
Low competitiveness
The most popular social network among both individuals and companies is Facebook – for this reason Facebook Ads is the most popular among advertising networks. A small proportion of companies prefer to do so on LinkedIn, which has the effect of less competition among advertisers and therefore a greater likelihood of reaching potential customers.
The ability to reach a large number of people allows for a greater return on investment. It is therefore worth using less popular platforms before they attract competitors.
Opportunity to reach people in a particular industry
LinkedIn users post relevant information related to their professional career on their accounts. This includes their education and studies, the companies they have worked or are working for, the qualifications and courses they have taken.
No social network allows you to reach people in specific positions in a particular industry.
High effectiveness of advertising campaigns
Advertising on LinkedIn not only allows you to reach people in specific positions or industries, but also users with different skills. An advertising message tailored to the competencies of potential customers ensures higher effectiveness by better promoting products and services.
Thus, LinkedIn Ads allows you to effectively advertise quite specific offers aimed at a very narrow audience who may be interested in the offer for the sake of professional development.
Thus, it is possible to advertise trainings, courses, seminars or software, as well as services and goods that increase the comfort of work (furniture and office supplies) or save time (catering).
Other benefits of LinkedIn Ads
Other benefits of LinkedIn Ads include:
- Remarketing and retargeting – the portal allows you to run remarketing ads based on a tracking tag. It also allows for actions based on email addresses and company names;
- Employer image – LinkedIn also influences a company’s image as reliable and professional;
- InMail advertising – the site also allows for effective mailings;
- Advertising with a form – the portal allows you to use a special form through which a potential client can ask questions
- Setting a target for the advertisement – LinkedIn Ads allows you to set a target for the advertisement, which can be a visit to the company’s website, brand awareness, conversions or acquisition of new clients;
- Monitoring campaigns – the portal also provides reports on the effectiveness of a particular campaign in relation to its target.