How to kill email marketing

Many people mistakenly think that many people don’t use email at the moment, as there are plenty of other messengers and tools to work with. But it’s important to understand that email marketing is still common today. After spending a little time analyzing it becomes clear that correspondence is still being carried out through email, important data is still being dumped there. In messengers this can simply be lost.

But if you want to start a mailing list, where should you start, what should you pay attention to, what should you write?

Acquiring a base

Now almost everyone does this, because you have to take addresses and contacts from somewhere. Do not take it all on the site, do not use a subscription form or come up with bonuses?  It’s very long and complicated, you can find a ready-made solution on the net. The fact that a person has not personally left an address does not play any role.

Daily distribution

This is a sound advice, of course, but you can also send out a couple of times a day. In that case, the person will definitely not forget. But being too obtrusive rarely plays into the hands of the seller.

You should always write about everything

If someone from the staff has a change in his personal life, it should be reported, because people are interested, right? If a new kettle has been bought, everyone should know about it. Preferably with a photo or animation. If there are any promotions or special offers, it is better to upload them to your subscriber. Well, the information let him find it himself, now this little man cares.

No letter without clickbait

The better the subject line and the better the forwarder, the better the chance that the message will be opened. But there could be something else inside that has nothing to do with the subject line. The important thing is just to get it opened.

You don’t need any personalization and segmentation

If you have a base, you should just send emails based on it. There is no need to congratulate subscribers on holidays or divide them into categories, create different letters to groups and so on.

Write from a no-reply address

You should never leave contact details for feedback. You have already put a lot of effort into creating the newsletter, so it’s enough.

No need to unsubscribe

Under no circumstances should you allow subscribers to unsubscribe, they should not be lost under any circumstances.

Why make up layout rules?

You can even make the email a single long picture, it’s much easier. Text is not necessary, as it’s just a waste of time.

No need to optimize for mobile devices

Emails can only be read on a PC and a smartphone is meant for watching videos and messaging.

On a more serious note, it’s worth saying that:

1. Mailing frequency is an individual concept and all depends on the product and various factors.
2. You have to alternate the type of mailing. Of course, e-mail is very important, but there should be not only advertising, but also useful data.
3. only the right clickbait. This approach is necessary to attract attention, but a competent approach is very important.
4. Correct sending address.  The subscriber should be able to contact to clarify information and get answers to questions.
5. Analytics is the best friend.  Open rates, subscriptions, conversions and purchases, all of which need to be monitored.