Worst advertising campaigns ever

Every year, numerous companies find new ways to attract customers. A wide variety of marketing schemes and advertising campaigns are used for this purpose, where the budget is quite large.

And, of course, a competent campaign, as in the case of McDonald’s Monopoly or NolimitWay, increases profits in many ways and acts as the basis of consumer culture. But there are also some of the worst projects.

Sunny Co and Pamela Swimwear

A few years ago, this project offered Instagram a free swimming costume, in the style of the one Pamela Anderson wore in Baywatch. The cost of it was as high as 64.99 euros.

All you had to do to get it was post a photo in the swimming costume from the manufacturer and tag it. Next, just pay for the shipping. Over 300,000 girls ended up participating in the promotion. Sunny Co only partially fulfilled that promise by sending 50,000 copies for free. Sure, the brand became recognisable, but it cost quite a bit.

Chevy “made by hand”

This failed story is connected with Chevy cars. The brand gave the opportunity 16 years ago to create its own advertising through the website.

Well there many users left a lot of impressions about shortcomings of the auto and it was stored for a long time. And in doing so, the brand initially said that negative reviews would remain, only offensive ones would be removed. In the end, there were too many toxic people and detractors.

Fiat and love letters

Across Spain, back in 1994, the company sent anonymous love letters to 50,000 girls. There were compliments and offers of adventure.

But before a second letter was sent which revealed all the details, it became clear that it brought absolutely nothing. Instead of interest people were filled with fear and genuine panic.

American Airlines and AAirpass

In the early 1980s this brand started to lose money fast and a decision had to be made. And the best solution, according to experts, was the AAirpass programme. The idea was quite simple as for 250,000 euros you could buy a pass which would allow you to fly first class for free for the rest of your life.

And 30 years later, the problem was already there again. The company quickly realised that many people were using the pass too much and the decision resulted in serious losses, millions of euros.

Hoover and the 2 way flights

By 1992, the company had accumulated a huge backlog of hoovers and washing machines. And so it was decided to give air tickets in 2 ends for the purchase of these appliances.

Of course, such a move attracted attention, but only cheap appliances were bought. Over time, there were simply no hoovers left, and there were many people willing to buy them. The company ended up losing around £50 million.

Red Lobster and the endless crab

Companies often underestimate consumer demand when giving away freebies. For example, Infinite Crab lost millions of euros in 2003 and the company’s president ended up leaving his post.

It’s quite simple, customers ordered and ordered extra plates of crab in one visit.