Advertising on the Internet

Recently, the World Wide Web has been more and more actively used by users for advertising. The Internet makes it possible to provide the most intensive interaction with the target audience, optimize and customize advertising, build an image and so on.

But there are all sorts of advertising on the web which can give maximum effect at minimum cost. They are aimed at a targeted, targeted approach to working with the consumer. Among the main features of web promotion is the reduction of investment in the organization of advertising companies, as well as unlimited opportunities to gain the trust of the consumer.

Contextual advertising

This can be both text and text-graphic module, displayed on the site, located in the context of the audience of the object of advertising, or a particular user.  That is, this type of advertising can match the thematic focus of the site in which it is shown or displayed based on search queries.

This is now one of the most effective types of advertising, through which you can achieve growth in sales in the network, to attract audiences and so on.

The main feature is its targeting, that is, targeting the interests of users.

Media advertising

This is a type of advertising, which is placed on banners. It was one of the first to appear on the Internet. Both animated and static advertisements are aimed at attracting the interest of a potential client.  Banners more often serve to increase product or brand awareness, brand and so on.

Among the additional types of advertising, media advertising is relatively low click-through rate. Transitions are not as many, but they are most often targeted. And if you choose the right platform, the return on investment will be maximum.