How to promote a bookmaker

The number of people starting to get into betting increases every year. This is due to the fact that betting on various sporting events is legal, unlike gambling. Although there are licensed casinos such as Coral Casino, betting on sports is preferable in terms of legality.

The process of setting up a betting shop

Setting up any business is a rather time consuming and costly process, so opening a betting shop (BK) will require a lot of hard work and energy.
In many countries casinos are prohibited by law, but even so, betting shops are legal, continuing to develop and improve their functionality.
Stages of setting up a BK:

In order for the business to become legal, a special licence – a gambling licence – must be purchased so that there are no future problems with the law.
Also equally important is the purchase of software (software). In fact, the profit of the office will depend on it, as the software assigns bets, lines and much more.
At the initial stage it is worth inviting experienced workers who have worked in this field and understand how everything works. The odds and bets will depend on skilled workers.
Development of the website. It should be functional, understandable, and responsive to user requests.
Financial cushion or fund. To be able to pay out the money to the players or to handle negative situations in case of force-majeure.

BK’s publicity

Advertising should be used to increase sales. Advertising attracts a lot of customers, which is why it has to provide good and complete information.
Remember! Betting company advertising is not against the laws of the country.
First of all, decide where you want to run it and find out what rules you have to comply with.
What is allowed in the advertisements:

Advertising of a betting company is allowed in places where sports matches and games are held.
Advertising is allowed to mention information about the upcoming game: place, time, duration, names of tournaments and championships, etc.
It is allowed to advertise the BK in magazines and websites directly related to the topic.
What is not allowed in the advertisement:
It is forbidden to show advertisements on TV and radio, including advertisements for people under the age of 18.
No mention in advertising of guaranteed winnings and that you can make huge sums from this hobby.
It must not be mentioned that it has a negative effect on your status in society and it must not be forced to spend regular time in such offices.
It is also forbidden to provide inaccurate information.

The main ways of promoting BK on the internet are

Affiliate sites. Websites put up information about your office, thus attracting customers.
SMM promotion. This method requires minimum investment, sometimes it is free. In essence, it is the creation of a thematic group of the site on the Internet. By reading articles or learning information through such groups, new customers come.
Advertising through SEO-promotion. To get good results in this way in advertising, you should hire specialists who will write SEO articles that will attract customers to you.